Gerard
I've sold titanium, designed and sold cycling rags, was co-conspirator for Australia's first major MTB website, run mtb events, designed bikes, and was a GM and head designer for a famous but sadly now extinct mtb bike marquee; and after 20 odd years I decided riding bikes was more fun than working with them.
Today I pedal (boom-tish!) cycling t-shirts
Stuff I've written:
Reading Time: 5 minutesBicycle ‘design’ is boring and I mean both in terms of visual appeal and in terms of design and designing…
Reading Time: 4 minutesDoes the bike world need another half baked ‘standard’?
Reading Time: 4 minutesThe crisp, fresh smell in the air, the early morning light and knowing that the chance of bumping into any of the interstate interlopers I saw heading in with bikes strapped to their cars would be nowhere in sight.
Reading Time: 8 minutesLately there has been a lot of hoopla about the supposed war going on between ‘cyclists’ and drivers…
Reading Time: 5 minutesNow this might come as a shock to some retailers but I have a theory about just why you might be loosing business. The theory is simple and goes something like this – you suck.
Reading Time: 6 minutesThe sort of stuff I see on a regular basis is a lot more passive but every bit as insidious.
Reading Time: 3 minutesI started thinking though, why don’t we just (and others with a similar love affair for older bikes) upgrade to something modern…
Reading Time: 4 minutesI have a question for you – what’s the best way to make your bike lighter?
Reading Time: 6 minutesThe 55 is a great fork but it’s bloody heavy, it truly is. All you have to do is pick up the bike to realise this…. or even just the fork alone. I wondered if I could stick a lighter fork on the front?
Reading Time: 3 minutesYet despite this many of today’s adverts tell you that it should be, and is mostly about, victory and winning.
And that’s where I have an issue.
Reading Time: 11 minutesUnless you have been living in a large hole of late, there is a new wind blowing through the mountain bike world…
Reading Time: 6 minutesPut up your hand if you remember what it was like to ride a mountain bike in the early to mid 90’s. Remember all those must have, lust worthy boutique parts?
Reading Time: 8 minutesHow it started was one of those strange stories, perhaps best left for another post about how the internet works. What happened though was I found myself working in the bike industry (in a way I had not before, just to clarify) and for one of the great names in the annals of Mountain Bike history.
Reading Time: 18 minutesMarketing departments like to tell you how bikes work. This is how they REALLY work…
Reading Time: 5 minutesThe prototype bike came off the line, ended up in a box and was in my hands within a day. A few days later I was out riding on it, working out all the little things that needed correction – hardly anything.
