OPINIONS.

YELLING AT CLOUDS...

We’ve been around the block, several times, so we have opinions about most things to do with bikes. And we are going to share them… here.

40 Minutes

By Gerard

Reading Time: 4 minutesThe crisp, fresh smell in the air, the early morning light and knowing that the chance of bumping into any of the interstate interlopers I saw heading in with bikes strapped to their cars would be nowhere in sight.

Bike Shops

By Gerard

Reading Time: 5 minutesNow this might come as a shock to some retailers but I have a theory about just why you might be loosing business. The theory is simple and goes something like this – you suck.

The Brand

By Gerard

Reading Time: 8 minutesHow it started was one of those strange stories, perhaps best left for another post about how the internet works. What happened though was I found myself working in the bike industry (in a way I had not before, just to clarify) and for one of the great names in the annals of Mountain Bike history.